The Local SEO Pitfalls Errors are stuff you want to avoid by all means. Your web positioning strategies are important because they can affect the future of your website. The errors can be only bad content management or undertake actions that do not benefit you, even if they do not harm you.
The Below Are The Signs You’re Heading For The Local SEO Pitfalls
1. Not having implemented the redirection so that your web with WWW or without WWW is understood as a single web.
This Pitfalls error is usually corrected through a redirect 301 from one domain to the other through a file in the root folder of your website. This file is called htaccess
2. Do not register the web with Google search console.
It is a free Google service that helps you find SEO pitfalls errors on your website, even to create positioning strategies.
3. Do not create a Google Analytics account, and do not link it to your Google Search Console account.
In addition to getting first-hand information about what happens on your website and that will help you improve SEO actions, is another signal that you give Google about the interest you take on your website.
4. Do not choose a platform for your website (CMS) that allows you to make a quality SEO strategy.
Not all platforms have the same possibilities; normally the free ones lack certain basic functions that prevent you from working seriously positioning.
5. That your website does not adapt to the screens of mobile devices.
At this moment the worst problem is that Google directly does not show, in the searches made on the mobile, any website that does not appear correctly on that device.
6. Have a web in flash is a local SEO pitfall.
Although it seems a lie today I still see websites developed with flash technology. Stay away from this is all I have to say, things have advanced than that.
7. Create as many websites on the same server to auto link is among the Local SEO Pitfalls
Google knows that it is easy for you to have an account on a server (hosting) and to place several websites on it. All these websites share the same IP and that is easily traceable.
8. Hire a poor quality hosting.
A poor quality hosting will have failures in the service that will result in cuts, times when the web is not accessible. You will also have a lot of chances to be slower in accessing the web.
9. Hire a hosting in another country when our market is national is Local SEO Pitfall you must avoid.
If your website is in another country or continent access to the data is somewhat slower since the visitor has to take a longer tour.
10. Do not pay attention to the loading speed of your web page and do not optimize it, and that is a Local SEO Pitfall.
11. Do not choose the domain name properly.
Although the name of the domain is less and less affected by web positioning, it is no longer how it was a few years ago that it did affect a lot, there is no doubt that it is still a small plus to have any of the keywords in it.
12. Do not choose your keywords properly.
Not only is it important to choose them well based on the number of searches and their difficulty. In addition, you have to use semantic variations, synonyms and other language twists that allow you to contextualize and help the search engine to create a correct indexing on the topic you are talking about.
13. Not having a blog
Modern web pages are positioned above all thanks to the positioning they receive from the articles of their blog. So without a blog, you are practically condemned to never position yourself.
14. Steal content from another website.
Unless you are a true expert in the rehashing of texts, better not copy anything from another web, sooner or later you can get caught and the result will be much worse.
15. Do not favor the user to see more than one-page offering quality related content
If the visitor to your website comes to a page or post and you do not offer more content of interest to continue browsing, it is most likely that you leave your website and follow its path. This results in a one-page visit.
16. Hide text from users who see search engines
Writing text in the same color as the background of the page and with a size of one pixel high may seem like a perfect idea to fill a page with text but it does not bother the visitor. So Google has a lot of content to index the web and the visitor does not feel uncomfortable. The bad thing is that Google recognizes it, knows that you are cheating and penalizes you.
17. Obsessing with achieving huge amounts of incoming links
It is no longer a positioning factor to have hundreds of inbound links. Instead, the importance and quality of links are much more important, especially from the point of view of your own market. Having links from reputable sources is great, but it may not be if the source does not touch any related material or the presence of that link is not justified.
18. Exchanging links as a means of achieving inbound links
The incoming links to your website have to be natural to have value. The natural thing is not the linked in pairs, so the exchange sings a lot and you can feel it for miles that is something forced.
19. Buy links
If exchanging links is penalized imagine what it can be to buy links.
20. Getting too many links too fast
The logic of naturalness makes incoming quality links are achieved little by little; it is not something that comes down from the sky and by large avalanches. So if you do something to achieve links manually be very careful to space them out in time and avoid patterns such as getting an incoming link every Monday.
21. Not choosing properly the social networks in which you have to share the content.
Not all content is appropriate for everyone, it seems that we know, and then we do not comply. Do not be a spammer and share your content only where it may be of real interest.
22. Don’t share the content on days and at the times that will have the most impact.
Sharing by sharing is like trying to sow in any terrain without knowing if you can set the seed. Your readers are not 24 hours a day or every day of the week just as receptive. Everything you share outside of those moments will have a loss of performance and that will result in fewer visits and less positive signals to Google about the quality of your content.
23. Do not write the titles of the blog articles thinking about the question that your reader will ask in the search engine.
Do not write titles for yourself or Google. Write the titles of your content in the way that a potential client might look for them, but above all in the way you convince them that your content is the only one and the best option they have to find what you are looking for.
24. Do not exploit long tail SEO and focus only on generic keywords.
Pretending to position yourself in a web of three or pages and without a blog for the keyword “wedding photographer in a city like San Diego or some other city is like hitting a dart in a target of one centimeter in diameter that is 300km away.
25. Do not use content marketing
Content marketing or inbound marketing allows you to attract your customers to your website and specifically to the sales pages of your services. Without this strategy, you do not make yourself visible or important to them and you will not achieve traffic that ends up positioning your website.
26. Do not check old posts to relive them.
Google likes fresh content, especially if there’s no old content or it’s outdated. But it is also true that Google greatly values the old content that is revamped, expanded and re-shared. It’s a way to improve your own content and step back to share it.
27. The local SEO pitfall Error in the length of the web title.
The title of a website, or any internal page or blog post, must never exceed 70 characters. Look a lot because WordPress, you can add to the title of your post on the web, adding both sentences. To avoid that you should use a plugin like YOAST SEO that allows you to put the title manually in each page or post.
28. Excess length of the URLs of your website or blog pages is one of the local SEO pitfalls
In general, pages with shorter URLs are positioned much better than the longer ones. No matter how long the title of the page is, the URL should be short, selecting the keywords of interest.
29. If you do not have the keywords correctly written in the title of the web is a local SEO pitfall.
This is frequent, especially when you do not understand the meaning that they have for search engines. Putting variations on the title does not help to position you. That work should be done in the text of the page, not in the title.
30. Another local SEO pitfall is to put your brand, name or company at the beginning of the title.
Especially if you repeat it on all the pages of your website and blog post, the correct thing would be to always put it at the end.
31. Having duplicate titles.
It seems strange, but there are cases like that. You just make sure you do not repeat the same title on two different pages. And not only that they are not equal, but that they are not semantically equivalent because, in the end, you will have problems.
32. Lack of Meta description.
If you do not put a description of your website, Google will show the first characters of the text that contains that web. In this way, you lose a great opportunity to get the attention of the reader and make you select your result.
33. Have a Meta description that is pure spam
Flat Meta descriptions, Meta that does not say anything, and does not contain the main keywords are poor. In the same way that the title cannot be put in any way since it directly affects SEO positioning of the web and the way in which the reader reacts when reading it, the meta description must be the definitive stencil that makes the reader understand everything.
34. Having the goal description too long is a local SEO pitfall. Its recommended length is 70 to 145 characters.
35. Not having the main keyword at the beginning of the Meta description.
It is not that it reinforces the SEO but it does improve the CTR which will give Google quality signals and that will end up positioning the page or post better.
36. Have duplicate Meta descriptions.
This is frequent if you do not know what they are for or how to use them. I made that mistake many years ago, to all the pages I put the same description as the home, which is a real serious mistake.
37. Lack robots.txt file
This file serves to indicate certain guidelines to the robots that track the web. You can prevent them from accessing private folders or otherwise result in duplicate content.
38. Lack of sitemap.xml
It is a file written in XML language and tells searchers all the pages that our website contains and how it is structured at the level of categories, galleries, authors, etc. The simplest way to create a SITEMAP.XML in WordPress is with the YOAST plugin, but there are others that do it too.
39. Do not have urls clean of code and/or search parameters.
The URLs must be friendly, that is, read in a normal way and understood without the need to delete any character.
An example of non-clean URL can be this: http://www.msweb.com/index.html
Your URL should appear like this: http://www.msweb.com/
Friendly URLs are easier to remember, have a higher CTR and are indexed by search engines.
40. To have duplicate content in excess.
Google and search engines understand that in a blog it is totally normal to have duplicate content; up to 20 or 25% can be considered completely normal.
41. Do not implement the share buttons or do it wrong
If you do not put the buttons to share your content you are losing virality, the possibility of reaching more people.
42. Having pages with excess outbound links
It is convenient to link external quality content, but does it make sense to link dozens or hundreds of external pages? Obviously not, Think and act with logic and without stridency and you will be right. Having a few outgoing links can be normal than having so many that cannot be followed.
43. Do not fix 404 errors
When a page is not found the browser returns a message of error 404 – page not found. If this happens and you do not fix it, whether they are internal pages or external pages, you are giving your visitor a bad content and that gives you a bad reputation before the search engine. Check those errors and fix the links or create redirects.
44. Create infinite categories and tags in the blog, which are also the same or almost identical.
The categories can help you create an effective web positioning strategy. But it does not help if you do it rough. The categories are only for grouping content of the same family (wedding, portrait, children, etc.)
45. Do not create a correct sequence of links to internal pages is also a local SEO pitfall out there.
Your internal pages receive organic traffic through long tail keywords or traffic that comes from social networks. These internal pages achieve a reputation based on how visitors behave in them. In the end, not all your internal pages have the same reputation and your obligation is to know which ones have the most reputation.
The SEO is like the gasoline that pushes your web towards the first positions. Making mistakes of SEO is like going on a trip with your car and not putting gasoline and not checking the pressure of the tires. It’s good you adhere to the tips on this local SEO Pitfalls and how to avoid them post, so as to see a great ROI of your internet site out there.